JIANG


LeLaLes:
Fluid Love

A Chinese queer breakout hit, built independently.
Eight Chinese queer women. One villa in Chiang Mai. Six days to follow attraction wherever it led.
LeLaLes: Fluid Love is a first-of-its-kind Chinese-language queer women dating show. Across five episodes, it brings together eight women with distinct backgrounds, identities, gender expressions, and ways of loving. Intimate, playful, and emotionally honest, the series lets them exist beyond labels — as messy, funny, complicated people navigating desire, friendship, vulnerability, and connection.
From a wild idea to a global series in under one year.
As creator, director and producer, I developed the format, led the crowdfunding campaign, secured brand partners, directed the six-day shoot in Chiang Mai, and shaped the series through release and a worldwide community screening movement.
Watch the series
An unprecedentedglobal queer moment.
Within three months, an independently released series became a digital hit — powered by community rather than paid promotion.
Across five continents, audiencesorganized their own watch parties.
With no paid promotion, creators around the world introduced the series to audiencesin Chinese, German, French, Hebrew, Russian, Japanese, Portuguese, Thai, and Spanish.




